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The Impact of Online Brand Community Type on Consumer's Community Engagement Behaviors: Consumer-Created vs. Marketer-Created Online Brand Community in Online Social-Networking Web Sites
Lee, Doohwang, Kim, Hyuk Soo, Kim, Jung KyuVolume:
14
Langue:
english
Journal:
Cyberpsychology, Behavior, and Social Networking
DOI:
10.1089/cyber.2009.0397
Date:
January, 2011
Fichier:
PDF, 166 KB
english, 2011