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Nash's Theory of Cooperative Games as a Predictor of the Outcomes of Buyer-Seller Negotiations: An Experiment in Media Purchasing
Scott A. Neslin and Leonard GreenhalghVolume:
20
Langue:
english
Journal:
Journal of Marketing Research
DOI:
10.2307/3151441
Date:
November, 1983
Fichier:
PDF, 2.04 MB
english, 1983