Customer-Based Brand Equity for Global Brands: A Multinational Approach
Atilgan, Eda, Akinci, Serkan, Aksoy, Safak, Kaynak, ErdenerVolume:
18
Langue:
english
Journal:
Journal of Euromarketing
DOI:
10.1080/10496480903022253
Date:
June, 2009
Fichier:
PDF, 272 KB
english, 2009