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Impacts of in‐store manufacturer brand expression on perceived value, relationship quality and attitudinal loyalty
Aurier, Philippe, Séré de Lanauze, GillesVolume:
39
Langue:
english
Journal:
International Journal of Retail & Distribution Management
DOI:
10.1108/09590551111177945
Date:
October, 2011
Fichier:
PDF, 141 KB
english, 2011