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Effects of Price, Brand, and Store Information on Buyers' Product Evaluations
William B. Dodds, Kent B. Monroe and Dhruv GrewalVolume:
28
Langue:
english
Journal:
Journal of Marketing Research
DOI:
10.2307/3172866
Date:
August, 1991
Fichier:
PDF, 2.17 MB
english, 1991