
Impact of retailer personality on consumer‐based retailer equity
Das, Gopal, Datta, Biplab, Guin, Kalyan KumarVolume:
24
Langue:
english
Journal:
Asia Pacific Journal of Marketing and Logistics
DOI:
10.1108/13555851211259052
Date:
August, 2012
Fichier:
PDF, 150 KB
english, 2012