The impact of organisational characteristics on corporate visual identity
Balmer, John M.T., van den Bosch, Annette L.M., Elving, Wim J.L., de Jong, Menno D.T.Volume:
40
Langue:
english
Journal:
European Journal of Marketing
DOI:
10.1108/03090560610670034
Date:
July, 2006
Fichier:
PDF, 148 KB
english, 2006