The Effect of Brand Credibility on Consumers’ Brand Purchase Intention in Emerging Economies: The Moderating Role of Brand Awareness and Brand Image
Wang, Xuehua, Yang, ZhilinVolume:
23
Langue:
english
Journal:
Journal of Global Marketing
DOI:
10.1080/08911762.2010.487419
Date:
July, 2010
Fichier:
PDF, 154 KB
english, 2010