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Culture-Based Values and Management Style of Marketing Decision Makers in Six Western Pacific Rim Countries
Albaum, Gerald, Yu, Julie, Wiese, Nila, Herche, Joel, Evangelista, Felicitas, Murphy †, BrianVolume:
23
Langue:
english
Journal:
Journal of Global Marketing
DOI:
10.1080/08911761003673488
Date:
April, 2010
Fichier:
PDF, 139 KB
english, 2010