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Luxury Marketing || Managing the Value of Luxury: The Effect of Brand Luxury Perception on Brand Strength
Wiedmann, Klaus-Peter, Hennigs, NadineVolume:
10.1007/97
Année:
2013
Langue:
english
DOI:
10.1007/978-3-8349-4399-6_19
Fichier:
PDF, 680 KB
english, 2013