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The Influence of Perceived Risk and Advertising Copy Claims on the Consumption Behaviors of Asian Indian Consumers
Kanwar, RajeshVolume:
5
Langue:
english
Journal:
Journal of International Consumer Marketing
DOI:
10.1300/J046v05n04_02
Date:
July, 1993
Fichier:
PDF, 2.96 MB
english, 1993