Does Brand Communication Increase Brand Trust? The Empirical Research on Global Mobile Phone Brands
Azize, Şahin, Cemal, Zehir, Hakan, KitapçıVolume:
58
Langue:
english
Journal:
Procedia - Social and Behavioral Sciences
DOI:
10.1016/j.sbspro.2012.09.1120
Date:
October, 2012
Fichier:
PDF, 672 KB
english, 2012