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Strategic auditing of human and financial resource allocation in marketing: An empirical study using data envelopment analysis
Jean-Charles Chebat, Pierre Filiatrault, Arnon Katz, Shlomo Mai TalVolume:
31
Année:
1994
Langue:
english
DOI:
10.1016/0148-2963(94)90083-3
Fichier:
PDF, 1.33 MB
english, 1994