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Extending brands with new product concepts: The role of category attribute congruity, brand affect, and brand breadth
Daniel A. Sheinin, Bernd H. SchmittVolume:
31
Année:
1994
Langue:
english
DOI:
10.1016/0148-2963(94)90040-x
Fichier:
PDF, 1.32 MB
english, 1994