
An initial investigation of the effect of advertisement and word-of-month on first-time visitors to Hong Kong
Her-Sen Doong, Hui-Chih Wang, Rob LawVolume:
14
Année:
2008
Langue:
english
DOI:
10.1016/j.jairtraman.2008.02.005
Fichier:
PDF, 109 KB
english, 2008