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‘It's almost like taking the sales out of selling’—Towards a conceptualization of value-based selling in business markets
Harri Terho, Alexander Haas, Andreas Eggert, Wolfgang UlagaVolume:
41
Année:
2012
Langue:
english
DOI:
10.1016/j.indmarman.2011.11.011
Fichier:
PDF, 461 KB
english, 2012