Do reward programs build loyalty for services?: The moderating effect of satisfaction on type and timing of rewards
Hean Tat Keh, Yih Hwai LeeVolume:
82
Année:
2006
Langue:
english
Pages:
10
DOI:
10.1016/j.jretai.2006.02.004
Fichier:
PDF, 283 KB
english, 2006