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An Empirical Analysis of Shopping Behavior Across Online and Offline Channels for Grocery Products: The Moderating Effects of Household and Product Characteristics
Junhong Chu, Marta Arce-Urriza, José-Javier Cebollada-Calvo, Pradeep K. ChintaguntaVolume:
24
Année:
2010
Langue:
english
Pages:
18
DOI:
10.1016/j.intmar.2010.07.004
Fichier:
PDF, 343 KB
english, 2010