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The Effectiveness of Telescopic Ads Delivered Via Interactive Digital Television: The Impact of the Amount of Information and the Level of Interactivity on Brand Responses
Verolien Cauberghe, Patrick De PelsmackerVolume:
24
Année:
2010
Langue:
english
Pages:
12
DOI:
10.1016/j.intmar.2010.07.003
Fichier:
PDF, 595 KB
english, 2010