The effect of direct mail framing strategies and segmentation variables on university fundraising performance
Paul D. Berger, Gerald E. SmithVolume:
11
Année:
1997
Langue:
english
Pages:
14
DOI:
10.1002/(sici)1522-7138(199724)11:13.0.co;2-#
Fichier:
PDF, 184 KB
english, 1997