Size Does Matter: The Effects of Magnitude Representation Congruency on Price Perceptions and Purchase Likelihood
Keith S. Coulter, Robin A. CoulterVolume:
15
Année:
2005
Langue:
english
Pages:
13
DOI:
10.1207/s15327663jcp1501_9
Fichier:
PDF, 1.91 MB
english, 2005