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A Process Analysis of the Effects of Humorous Advertising Executions on Brand Claims Memory
H. Shanker Krishnan, Dipankar ChakravartiVolume:
13
Année:
2003
Langue:
english
Pages:
16
DOI:
10.1207/s15327663jcp1303_05
Fichier:
PDF, 2.19 MB
english, 2003