
Independent and Interactive Effects of Exposure Sequence, Pioneership Awareness, and Product Trial on Consumer Evaluation of a Pioneer Brand
Michael A. Kamins, Frank H. Alpert, Michael T. ElliottVolume:
9
Année:
2000
Langue:
english
Pages:
7
DOI:
10.1207/s15327663jcp0904_4
Fichier:
PDF, 1.18 MB
english, 2000