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Livres
Articles (500+)
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Celebrity endorsement, brand credibility and brand equity

Spry, Amanda, Pappu, Ravi, Bettina Cornwell, T.

Journal:

European Journal of Marketing

Année:

2011

Langue:

english

Fichier:

PDF, 204 KB

english, 2011

Consumer‐based brand equity: improving the measurement – empirical evidence

Pappu, Ravi, Quester, Pascale G., Cooksey, Ray W.

Journal:

Journal of Product & Brand Management

Année:

2005

Langue:

english

Fichier:

PDF, 220 KB

english, 2005

Defining, measuring and managing brand equity

Pappu, Ravi, Christodoulides, George, Veloutsou, Cleopatra

Journal:

Journal of Product & Brand Management

Année:

2017

Langue:

english

Fichier:

PDF, 256 KB

english, 2017

Encyclopedia of Archaeology || ASIA, SOUTH | India, Paleolithic Cultures of the South

Pappu, Shanti

Année:

2008

Langue:

english

Fichier:

PDF, 599 KB

english, 2008

Early Middle Palaeolithic culture in India around 385–172 ka reframes Out of Africa models

Akhilesh, Kumar, Pappu, Shanti, Rajapara, Haresh M., Gunnell, Yanni, Shukla, Anil D., Singhvi, Ashok K.

Journal:

Nature

Année:

2018

Langue:

english

Fichier:

PDF, 12.28 MB

english, 2018

Phytoliths as indicators of Quaternary vegetation at the Paleolithic site of Attirampakkam, India

Premathilake, Rathnasiri, Akhilesh, Kumar, Anupama, Krishnamurthy, Pappu, Shanti, Prasad, S., Gunnell, Yanni, Orukaimani, G.

Journal:

Journal of Archaeological Science: Reports

Année:

2017

Langue:

english

Fichier:

PDF, 4.89 MB

english, 2017

Bits and pieces: Lithic waste products as indicators of Acheulean behaviour at Attirampakkam, India

Kumar Akhilesh,, Pappu, Shanti

Journal:

Journal of Archaeological Science: Reports

Année:

2015

Langue:

english

Fichier:

PDF, 3.92 MB

english, 2015

Tools, trails and time: Debating Acheulian group size at Attirampakkam, India

Pappu, Shanti, Akhilesh, Kumar

Journal:

Journal of Human Evolution

Année:

2019

Langue:

english

Fichier:

PDF, 5.41 MB

english, 2019

A study of natural site formation processes in the Kortallayar Basin, Tamil Nadu, South India

Shanti Pappu

Journal:

Geoarchaeology

Année:

1999

Langue:

english

Fichier:

PDF, 504 KB

english, 1999

Big Data As an Enabler of Primary Education

Dhar, Vasant, Nilekani, Nandan, Maruwada, Shankar, Pappu, Nagaraju

Journal:

Big Data

Année:

2016

Langue:

english

Fichier:

PDF, 571 KB

english, 2016

A Late Palaeolithic assemblage at Kunjaram, south-east India

Chatterjee, Malavika, Akhilesh, Kumar, Pappu, Shanti, Ravindranath, Sudha, Udayaraj,

Journal:

Antiquity

Année:

2017

Langue:

english

Fichier:

PDF, 611 KB

english, 2017

A rock magnetic record of Pleistocene rainfall variations at the Palaeolithic site of Attirampakkam, Southeastern India

Anish K. Warrier, K. Sandeep, B.G. Harshavardhana, R. Shankar, Shanti Pappu, Kumar Akhilesh, C.N. Prabhu, Y. Gunnell

Journal:

Journal of Archaeological Science

Année:

2011

Langue:

english

Fichier:

PDF, 2.58 MB

english, 2011

Does customer satisfaction lead to improved brand equity? An empirical examination of two categories of retail brands

Pappu, Ravi, Quester, Pascale

Journal:

Journal of Product & Brand Management

Année:

2006

Langue:

english

Fichier:

PDF, 127 KB

english, 2006

Country image and consumer-based brand equity: relationships and implications for international marketing

Pappu, Ravi, Quester, Pascale G, Cooksey, Ray W

Journal:

Journal of International Business Studies

Année:

2007

Langue:

english

Fichier:

PDF, 196 KB

english, 2007

Middle Palaeolithic stone tool technology in the Kortallayar Basin, South India

Pappu, Shanti

Journal:

Antiquity

Année:

2001

Langue:

english

Fichier:

PDF, 1.94 MB

english, 2001

Comparative Ethics in Hindu and Buddhist Traditionsby Roderick Hindery

Review by: S. S. Rama Rao Pappu

Journal:

Philosophy East and West

Année:

1980

Langue:

english

Fichier:

PDF, 177 KB

english, 1980

Does brand equity vary between department stores and clothing stores? Results of an empirical investigation

Pappu, Ravi, Quester, Pascale G.

Journal:

Journal of Product & Brand Management

Année:

2008

Langue:

english

Fichier:

PDF, 247 KB

english, 2008

Book reviews and notices : JANAKI NAIR, Women and law in colonial India: A social history. Delhi: Kali for Women (published in collaboration with the National Law School of India University, Bangalore), 1996. x + 259 pp. Notes, bibliogr. Rs. 300 (hardback). RATNA KAPOOR, ed., Feminist terrains in legal domains: Interdisciplinary essays on women and law in India. Delhi: Kali for Women, 1996. 280 pp. Notes, index. Rs. 300 (hardback)

Pappu, R.

Journal:

Contributions to Indian Sociology

Année:

1998

Langue:

english

Fichier:

PDF, 220 KB

english, 1998

Identifying Topology of Low Voltage (LV) Distribution Networks Based on Smart Meter Data

Pappu, Satya Jayadev, Bhatt, Nirav, Pasumarthy, Ramkrishna, Rajeswaran, Aravind

Journal:

IEEE Transactions on Smart Grid

Année:

2017

Langue:

english

Fichier:

PDF, 299 KB

english, 2017

Collapse Transitions of Proteins and the Interplay Among Backbone, Sidechain, and Solvent Interactions

Holehouse, Alex S., Pappu, Rohit V.

Journal:

Annual Review of Biophysics

Année:

2018

Langue:

english

Fichier:

PDF, 1.60 MB

english, 2018

ESR analyses for teeth from the open-air site at Attirampakkam, India: Clues to complex U uptake and paleoenvironmental change

Bonnie A.B. Blackwell, Andrés Montoya, Joel I.B. Blickstein, Anne R. Skinner, Shanti Pappu, Yanni Gunnell, Maurice Taieb, Akhilesh Kumar, Joyce A. Lundberg

Journal:

Radiation Measurements

Année:

2007

Langue:

english

Fichier:

PDF, 945 KB

english, 2007

Applications of satellite remote sensing for research and heritage management in Indian prehistory

Shanti Pappu, Kumar Akhilesh, Sudha Ravindranath, Uday Raj

Journal:

Journal of Archaeological Science

Année:

2010

Langue:

english

Fichier:

PDF, 8.06 MB

english, 2010

Sponsorship portfolio as a brand-image creation strategy

P. Monica Chien, T. Bettina Cornwell, Ravi Pappu

Journal:

Journal of Business Research

Année:

2011

Langue:

english

Fichier:

PDF, 341 KB

english, 2011

Consumer‐based brand equity and country‐of‐origin relationships

Pappu, Ravi, Quester, Pascale G., Cooksey, Ray W.

Journal:

European Journal of Marketing

Année:

2006

Langue:

english

Fichier:

PDF, 162 KB

english, 2006

Brand skill: linking brand functionality with consumer-based brand equity

Mohan, Mayoor, Jiménez, Fernando R., Brown, Brian P., Cantrell, Caley, Christodoulides, George, Pappu, Ravi

Journal:

Journal of Product & Brand Management

Année:

2017

Langue:

english

Fichier:

PDF, 601 KB

english, 2017

Consumer evaluations of trend imitation: brand equity, consumer attitudes and preference

Vogel, Areti T., Watchravesringkan, Kittichai, Christodoulides, George, Pappu, Ravi

Journal:

Journal of Product & Brand Management

Année:

2017

Langue:

english

Fichier:

PDF, 546 KB

english, 2017

Solid wastes generation in India and their recycling potential in building materials

Asokan Pappu, Mohini Saxena, Shyam R. Asolekar

Journal:

Building and Environment

Année:

2007

Langue:

english

Fichier:

PDF, 580 KB

english, 2007

Application of recombinant DNA technology to plant protection: molecular approaches to engineering virus resistance in crop plants

H. R. Pappu, C. L. Niblett, R. F. Lee

Journal:

World Journal of Microbiology and Biotechnology

Année:

1995

Langue:

english

Fichier:

PDF, 1.53 MB

english, 1995

Jarosite characteristics and its utilisation potentials

Asokan Pappu, Mohini Saxena, Shyam R. Asolekar

Journal:

Science of The Total Environment

Année:

2006

Langue:

english

Fichier:

PDF, 376 KB

english, 2006

Sensitive Method for the Detection of Laser Induced Damage to Thin Film Coatings

Pappu, Sastry V., Kennedy, Chandler, Scully, Marlan O.

Journal:

Applied Optics

Année:

1972

Langue:

english

Fichier:

PDF, 730 KB

english, 1972

Corporate sponsorship as an image platform: understanding the roles of relationship fitandsponsor–sponsee similarity

Pappu, Ravi, Cornwell, T. Bettina

Journal:

Journal of the Academy of Marketing Science

Année:

2014

Langue:

english

Fichier:

PDF, 595 KB

english, 2014

[Energy Systems] Handbook of Wind Power Systems || Grid Integration of Wind Power Systems: Modeling of Wind Power Plants

Pardalos, Panos M., Rebennack, Steffen, Pereira, Mario V. F., Iliadis, Niko A., Pappu, Vijay

Année:

2013

Langue:

english

Fichier:

PDF, 3.20 MB

english, 2013

Physical One-Way Functions

Pappu, R.

Journal:

Science

Année:

2002

Langue:

english

Fichier:

PDF, 236 KB

english, 2002

Quaternary glaciation and Palaeolithic sites in the Liddar Valley (Jammu‐Kashmir)

Joshi, R. V., Rajaguru, S. N., Pappu, R. S., Bopardikar, B. P.

Journal:

World Archaeology

Année:

1974

Langue:

english

Fichier:

PDF, 790 KB

english, 1974

MICROMECHANICS FOR PARTICULATE-REINFORCED COMPOSITES

Mital, Subodh K., Murthy, Pappu L. N., Goldberg, Robert K.

Journal:

Mechanics of Advanced Materials and Structures

Année:

1997

Langue:

english

Fichier:

PDF, 508 KB

english, 1997

[Energy Systems] Optimization and Security Challenges in Smart Power Grids || Automating Electric Substations Using IEC 61850

Pappu, Vijay, Carvalho, Marco, Pardalos, Panos

Année:

2013

Langue:

english

Fichier:

PDF, 339 KB

english, 2013

Constituting a Field: Women's Studies in Higher Education

Pappu, R.

Journal:

Indian Journal of Gender Studies

Année:

2002

Langue:

english

Fichier:

PDF, 825 KB

english, 2002

Advantageous Features of Plant-based Systems for the Development of HIV Vaccines

Horn, Michael E., Pappu, Kameshwari M., Bailey, Michele R., Clough, Richard C., Barker, Mark, Jilka, Joseph M., Howard, John A., Streatfield, Stephen J.

Journal:

Journal of Drug Targeting

Année:

2003

Langue:

english

Fichier:

PDF, 118 KB

english, 2003

Country Image and Consumer-Based Brand Equity: Relationships and Implications for International Marketing

Ravi Pappu, Pascale G. Quester and Ray W. Cooksey

Journal:

Journal of International Business Studies

Année:

2007

Langue:

english

Fichier:

PDF, 2.43 MB

english, 2007

Cyber-rigging click-through rates: exploring the ethical dimensions

Fisher, Josie, Pappu, Ravi

Journal:

International Journal of Internet Marketing and Advertising

Année:

2006

Langue:

english

Fichier:

PDF, 187 KB

english, 2006

Efficacy of potential phage cocktails against Vibrio harveyi and closely related Vibrio species isolated from shrimp aquaculture environment in the south east coast of India

Stalin, Nattan, Srinivasan, Pappu

Journal:

Veterinary Microbiology

Année:

2017

Langue:

english

Fichier:

PDF, 2.48 MB

english, 2017

Whole-Genome Characterization of Prunus necrotic ringspot virus Infecting Sweet Cherry in China

Wang, Jiawei, Zhai, Ying, Zhu, Dongzi, Liu, Weizhen, Pappu, Hanu R., Liu, Qingzhong

Journal:

Genome Announcements

Année:

2018

Langue:

english

Fichier:

PDF, 136 KB

english, 2018

Occurrence of tomato spotted wilt virus infecting snapdragon ( Antirrhinum majus ) in India

Senthilraja, Chinnaiah, Renukadevi, Perumal, Nakkeeran, Sevugapperumal, Malathi, Varagur Ganeshan, Pappu, Hanu R.

Journal:

Plant Disease

Année:

2018

Langue:

english

Fichier:

PDF, 125 KB

english, 2018

[ACM Press Companion of the The Web Conference 2018 - Lyon, France (2018.04.23-2018.04.27)] Companion of the The Web Conference 2018 on The Web Conference 2018 - WWW '18 - Extreme Multilabel Classification for Social Media Chairs' Welcome and Organization

Soni, Akshay, Pappu, Aasish, Busa-Fekete, Robert, Dembczynski, Krzysztof

Année:

2018

Langue:

english

Fichier:

PDF, 1.11 MB

english, 2018

Nanotechnology for Plant Disease Management

Worrall, Elizabeth, Hamid, Aflaq, Mody, Karishma, Mitter, Neena, Pappu, Hanu

Journal:

Agronomy

Année:

2018

Langue:

english

Fichier:

PDF, 1.57 MB

english, 2018

Tardigrades use intrinsically disordered proteins to survive desiccation

Boothby, Thomas C., Piszkiewicz, Samantha, Holehouse, Alex, Pappu, Rohit V., Pielak, Gary J.

Journal:

Cryobiology

Année:

2018

Langue:

english

Fichier:

PDF, 68 KB

english, 2018

[Global Education Systems] Handbook of Education Systems in South Asia || Private Schooling and Tutoring at Scale in South Asia

Sarangapani, Padma M., Pappu, Rekha

Année:

2019

Fichier:

PDF, 281 KB

2019

Physical Principles Underlying the Complex Biology of Intracellular Phase Transitions

Choi, Jeong-Mo, Holehouse, Alex S., Pappu, Rohit V.

Journal:

Annual Review of Biophysics

Année:

2020

Langue:

english

Fichier:

PDF, 1.55 MB

english, 2020

The Tomato spotted wilt virus (TSWV) Genome is Differentially Targeted in TSWV-Infected Tomato (Solanum lycopersicum) with or without Sw-5 Gene

Olaya, Cristian, Fletcher, Stephen J., Zhai, Ying, Peters, Jonathan, Margaria, Paolo, Winter, Stephan, Mitter, Neena, Pappu, Hanu R.

Journal:

Viruses

Année:

2020

Fichier:

PDF, 2.68 MB

2020

Comb-type polymers and their interaction with wax crystals in waxy hydrocarbon fluids: Wide-angle X-ray diffraction studies

Alok K. Chatterjee, Sadanand D. Phatak, Pappu S. Murthy, Girish C. Joshi

Journal:

Journal of Applied Polymer Science

Année:

1994

Langue:

english

Fichier:

PDF, 516 KB

english, 1994