Grönroos : rechercher sur Z-Library

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1

Communication-in-use: customer-integrated marketing communication

Finne, Åke, Grönroos, Christian

Journal:

European Journal of Marketing

Année:

2017

Langue:

english

Fichier:

PDF, 1.36 MB

english, 2017

2

A Service Quality Model and its Marketing Implications

Grönroos, Christian

Journal:

European Journal of Marketing

Année:

1984

Langue:

english

Fichier:

PDF, 542 KB

english, 1984

3

The relationship marketing process: communication, interaction, dialogue, value

Grönroos, Christian

Journal:

Journal of Business & Industrial Marketing

Année:

2004

Langue:

english

Fichier:

PDF, 322 KB

english, 2004

4

From Marketing Mix to Relationship Marketing: Towards a Paradigm Shift in Marketing

Grönroos, Christian

Journal:

Management Decision

Année:

1994

Langue:

english

Fichier:

PDF, 142 KB

english, 1994

5

Rethinking marketing communication: From integrated marketing communication to relationship communication

Finne, Åke, Grönroos, Christian

Journal:

Journal of Marketing Communications

Année:

2009

Langue:

english

Fichier:

PDF, 159 KB

english, 2009

6

A Service‐Orientated Approach to Marketing of Services

Journal:

European Journal of Marketing

Année:

1978

Langue:

english

Fichier:

PDF, 878 KB

english, 1978

7

An Applied Service Marketing Theory

Grönroos, Christian

Journal:

European Journal of Marketing

Année:

1982

Langue:

english

Fichier:

PDF, 705 KB

english, 1982

8

Value co-creation in service logic: A critical analysis

Journal:

Marketing Theory

Année:

2011

Langue:

english

Fichier:

PDF, 316 KB

english, 2011

9

The value concept and relationship marketing

Ravald, Annika, Grönroos, Christian

Journal:

European Journal of Marketing

Année:

1996

Langue:

english

Fichier:

PDF, 70 KB

english, 1996

10

Service Management: A Management Focus for Service Competition

Gronroos, Christian

Journal:

International Journal of Service Industry Management

Année:

1990

Fichier:

PDF, 557 KB

1990

11

The perceived service quality concept – a mistake?

Grönroos, Christian

Journal:

Managing Service Quality

Année:

2001

Langue:

english

Fichier:

PDF, 233 KB

english, 2001

12

Reforming public services: does service logic have anything to offer?

Grönroos, Christian

Journal:

Public Management Review

Année:

2018

Langue:

english

Fichier:

PDF, 1.47 MB

english, 2018

13

Relationship approach to marketing in service contexts: The marketing and organizational behavior interface

Christian Gronroos

Journal:

Journal of Business Research

Année:

1990

Langue:

english

Fichier:

PDF, 695 KB

english, 1990

14

From Marketing Mix to Relationship Marketing: Towards a Paradigm Shift in Marketing

Gronroos, Christian

Journal:

Asia-Australia Marketing Journal

Année:

1994

Langue:

english

Fichier:

PDF, 3.45 MB

english, 1994

15

Service logic revisited: who creates value? And who co‐creates?

Svensson, Göran, Grönroos, Christian

Journal:

European Business Review

Année:

2008

Langue:

english

Fichier:

PDF, 100 KB

english, 2008

16

An applied theory for marketing industrial services

Christian Grönroos

Journal:

Industrial Marketing Management

Année:

1979

Langue:

english

Fichier:

PDF, 424 KB

english, 1979

17

A service perspective on business relationships: The value creation, interaction and marketing interface

Christian Grönroos

Journal:

Industrial Marketing Management

Année:

2011

Langue:

english

Fichier:

PDF, 453 KB

english, 2011

18

Service as business logic: implications for value creation and marketing

Grönroos, Christian, Ravald, Annika

Journal:

Journal of Service Management

Année:

2011

Langue:

english

Fichier:

PDF, 103 KB

english, 2011

19

Conceptualising value co-creation: A journey to the 1970s and back to the future

Grönroos, Christian

Journal:

Journal of Marketing Management

Année:

2012

Langue:

english

Fichier:

PDF, 353 KB

english, 2012

20

Defining Marketing: A Market‐Oriented Approach

Grönroos, Christian

Journal:

European Journal of Marketing

Année:

1989

Langue:

english

Fichier:

PDF, 356 KB

english, 1989

21

New Competition in the Service Economy: The Five Rules of Service

Grönroos, Christian

Journal:

International Journal of Operations & Production Management

Année:

1988

Langue:

english

Fichier:

PDF, 501 KB

english, 1988

22

Quo Vadis, Marketing? Toward a Relationship Marketing Paradigm with Retrospective Comment by Michael J. Baker

Grönroos, Christian

Journal:

The Marketing Review

Année:

2002

Langue:

english

Fichier:

PDF, 227 KB

english, 2002

23

Service productivity: Towards a conceptualization of the transformation of inputs into economic results in services

Christian Grönroos, Katri Ojasalo

Journal:

Journal of Business Research

Année:

2004

Langue:

english

Fichier:

PDF, 309 KB

english, 2004

24

The emergence of the new service marketing: Nordic School perspectives

Gummesson, Evert, Gummesson, Evert, Grönroos, Christian

Journal:

Journal of Service Management

Année:

2012

Langue:

english

Fichier:

PDF, 119 KB

english, 2012

25

From Scientific Management to Service Management

Grönroos, Christian

Journal:

International Journal of Service Industry Management

Année:

1994

Langue:

english

Fichier:

PDF, 70 KB

english, 1994

26

Managing Customer Relationships for Profit: The Dynamics of Relationship Quality

Storbacka, Kaj, Strandvik, Tore, Grönroos, Christian

Journal:

International Journal of Service Industry Management

Année:

1994

Langue:

english

Fichier:

PDF, 74 KB

english, 1994

27

The service revolution and its marketing implications: service logic vs service-dominant logic

Grönroos, Christian, Gummerus, Johanna

Journal:

Managing Service Quality

Année:

2014

Langue:

english

Fichier:

PDF, 346 KB

english, 2014

28

Reverse use of customer data: implications for service-based business models

Saarijärvi, Hannu, Grönroos, Christian, Kuusela, Hannu

Journal:

Journal of Services Marketing

Année:

2014

Langue:

english

Fichier:

PDF, 511 KB

english, 2014

29

Relationship Marketing: The Strategy Continuum

Journal:

Journal of the Academy of Marketing Science

Année:

1995

Fichier:

PDF, 619 KB

1995

30

Are service marketing models really used in modern practice?

Kauppinen-Räisänen, Hannele, Grönroos, Christian

Journal:

Journal of Service Management

Année:

2015

Langue:

english

Fichier:

PDF, 258 KB

english, 2015

31

Keynote paper From marketing mix to relationship marketing - towards a paradigm shift in marketing

Grönroos, Christian

Journal:

Management Decision

Année:

1997

Langue:

english

Fichier:

PDF, 142 KB

english, 1997

32

Designing a long range marketing strategy for services

Christian Grönroos

Journal:

Long Range Planning

Année:

1980

Langue:

english

Fichier:

PDF, 920 KB

english, 1980

33

Gender-Specific Risk Factors for Intimate Partner Homicide: A Nationwide Register-Based Study

Weizmann-Henelius, G., Matti Gronroos, L., Putkonen, H., Eronen, M., Lindberg, N., Hakkanen-Nyholm, H.

Journal:

Journal of Interpersonal Violence

Année:

2012

Langue:

english

Fichier:

PDF, 287 KB

english, 2012

34

How buyer–seller relationship orientation affects adaptation of sales processes to the buying process

Viio, Paul, Grönroos, Christian

Journal:

Industrial Marketing Management

Année:

2015

Langue:

english

Fichier:

PDF, 487 KB

english, 2015

35

Creating a Relationship Dialogue: Communication, Interaction and Value

Grönroos, Christian

Journal:

The Marketing Review

Année:

2000

Langue:

english

Fichier:

PDF, 57 KB

english, 2000

36

Commentary: relationship marketing readiness: theoretical background and measurement directions

Grönroos, Christian

Journal:

Journal of Services Marketing

Année:

2017

Langue:

english

Fichier:

PDF, 495 KB

english, 2017

37

Implementation of Fast and Low-Power Thermopile Readout Circuit Arrangement for Array Processors

Gronroos, Mika, Nevalainen, Tapani, Paasio, Ari

Journal:

IEEE Transactions on Circuits and Systems II: Express Briefs

Année:

2018

Langue:

english

Fichier:

PDF, 692 KB

english, 2018

38

Nature-derived microbial exposure as a novel strategy to modify immune modulation among urban dwellers

Sinkkonen, Aki, Hyoty, Heikki, Rajaniemi, Juho, Puhakka, Riikka, Gronroos, Mira, Parajuli, Anirudra, Roslund, Marja, Siter, Nathan, Nurminen, Noora, Lin, Jake, Oikarinen, Sami, Laitinen, Olli

Journal:

Journal of Biotechnology

Année:

2018

Langue:

english

Fichier:

PDF, 43 KB

english, 2018

39

Role of adrenal hormones (adrenaline and DOCA) in experimental hypertension

A. J. Aho, M. I. Linna, M. Salmivalli, M. Grönroos, M. Möttönen, R. Paul

Journal:

Research in Experimental Medicine

Année:

1985

Langue:

english

Fichier:

PDF, 991 KB

english, 1985

40

Relationship marketing: The strategy continuum

Christian Grönroos

Journal:

Journal of the Academy of Marketing Science

Année:

1995

Langue:

english

Fichier:

PDF, 429 KB

english, 1995

41

Relationship Marketing Logic

Christian Grönroos

Journal:

Asia-Australia Marketing Journal

Année:

1996

Langue:

english

Fichier:

PDF, 4.30 MB

english, 1996

42

Value‐driven relational marketing: From products to resources and competencies

Grönroos, Christian

Journal:

Journal of Marketing Management

Année:

1997

Langue:

english

Fichier:

PDF, 917 KB

english, 1997

43

On defining marketing: finding a new roadmap for marketing

Journal:

Marketing Theory

Année:

2006

Langue:

english

Fichier:

PDF, 163 KB

english, 2006

44

Design for Value Co-Creation: Exploring Synergies Between Design for Service and Service Logic

Wetter-Edman, Katarina, Sangiorgi, Daniela, Edvardsson, Bo, Holmlid, Stefan, Grönroos, Christian, Mattelmäki, Tuuli

Journal:

Service Science

Année:

2014

Langue:

english

Fichier:

PDF, 870 KB

english, 2014

45

The hybrid consumer: exploring hybrid consumption behaviour

Ehrnrooth, Hanna, Gronroos, Christian

Journal:

Management Decision

Année:

2013

Langue:

english

Fichier:

PDF, 450 KB

english, 2013

46

Return on relationships: conceptual understanding and measurement of mutual gains from relational business engagements

Bettis‐Outland, Harriette, Grönroos, Christian, Helle, Pekka

Journal:

Journal of Business & Industrial Marketing

Année:

2012

Langue:

english

Fichier:

PDF, 483 KB

english, 2012

47

Christian Grönroos: I did it my way

Grönroos, Christian, Jones, Brian, Jones, Brian

Journal:

Journal of Historical Research in Marketing

Année:

2017

Langue:

english

Fichier:

PDF, 687 KB

english, 2017

48

Higher education service quality, student satisfaction and loyalty

Teeroovengadum, Viraiyan, Nunkoo, Robin, Gronroos, Christian, Kamalanabhan, T.J., Seebaluck, Ashley Keshwar

Journal:

Quality Assurance in Education

Année:

2019

Fichier:

PDF, 340 KB

2019

49

Carbon footprint of food – approaches from national input–output statistics and a LCA of a food portion

Yrjö Virtanen, Sirpa Kurppa, Merja Saarinen, Juha-Matti Katajajuuri, Kirsi Usva, Ilmo Mäenpää, Johanna Mäkelä, Juha Grönroos, Ari Nissinen

Journal:

Journal of Cleaner Production

Année:

2011

Langue:

english

Fichier:

PDF, 482 KB

english, 2011

50

Life-cycle climate impacts of peat fuel: calculation methods and methodological challenges

Juha Grönroos, Jyri Seppälä, Sirkka Koskela…

Journal:

The International Journal of Life Cycle Assessment

Année:

2013

Langue:

english

Fichier:

PDF, 510 KB

english, 2013